Today, thanks in great part to the internet, more and more companies, in several varying industries, are offering customers the ability to customize their products. Items as simple as credit cards, offer you the ability choose between lower interest rates or a rewards program, some even allow you to customize the appearance of the card with a selection of stock images, or upload your own personal photo to imprint on the face of the card. While the automobile is arguably the first product to offer customization through options, customization today is becoming more common, and it’s not limited to high priced, major purchases.
